PowerIn AI-powered growth platform
Designed from scratch in 80 hours: an AI-powered SaaS platform that helps creators grow on LinkedIn and X with smart analytics, automated posting and audience targeting.
- 3 Weeks
- 1 Specialist
- Duration
- 2 wees
- Team
- Product Designer
- Industry
- Social Media/AI/SaaS
- Scope
- Product Design
About Project
General information
The project came to us through our marketing partner with a request to design the product from scratch. The main challenge was to create a functional, scalable platform within a limited timeframe while keeping the experience simple despite a relatively complex feature set.
Deliverables
Design a complete SaaS product from scratch
Create clear UX for multiple AI-powered workflows
Simplify complex social media management tasks
Build a scalable interface system using reusable components
Prepare the product for fast development and future expansion
Problems & solutions
PowerIn project revealed six key challenges that shaped our UX/UI approach and the solutions we designed.
- UX
1. Launch deadline with no product behind the website
Problem: The PowerIn landing page was already selling the product, but there was no platform behind it yet. The client needed a working product designed from scratch, fast.
Solution:
We ran a UX audit and competitor analysis to define market standards and find gaps early. That let us skip guesswork and design 80 screens in 80 hours.
- UI
2. A large feature set with no clear structure
Problem: Analytics, account connections, AI post generation, scheduling, creator research and audience targeting all had to live in one product. Without a clear structure it could easily feel cluttered and hard to learn.
Solution:
Problem: Analytics, account connections, AI post generation, scheduling, creator research and audience targeting all had to live in one product. Without a clear structure it could easily feel cluttered and hard to learn.
- UX
3. Onboarding friction that hurts trial conversion
Problem: New users had to sign up, connect their X and LinkedIn accounts, and set tone, keywords and audience before the AI could produce anything useful. A long setup risked losing users before they saw any value during the trial.
Solution:
Account connection and post preferences became a step-by-step setup, so trial users reach their first AI-generated post quickly and see the product's value before they're asked to subscribe.
- UX
4. AI output that's hard to trust or control
Users are wary of AI posting under their name. If it's unclear how tone, keywords and scheduling shape the output, people won't hand their personal brand over to automation.
Solution:
Tone of voice, keywords, target audience and posting frequency are all explicit settings users can edit. Post History shows past posts, their performance and the AI's suggestions, which keeps users in control and builds trust.
- UI
5. Too much data, not enough insight
Engagement data from several platforms can overwhelm creators. The client needed a dashboard that shows what's working and what to do next, not just a pile of numbers.
Solution:
The dashboard puts real-time overview metrics and the latest engagement highlights up front, with general trends underneath. Creators can adjust their strategy at a glance.
- UX
6. A product that has to scale after launch
As an MVP, PowerIn needed room for new platforms, features and iterations. It also needed a smooth handover so developers could build quickly without guessing.
Solution:
Reusable Figma components kept the UI consistent and ready for new features. Detailed specs and documentation made the developer handover smooth, and the platform is now live in production.
Wireframes
We created high-fidelity wireframes for the core platform flows, allowing us to define hierarchy, user actions, navigation, and screen relationships early in the process.
Design process
Before moving into visual design, we explored the competitive landscape and analyzed how similar social media and AI content tools structure their products.
UX audit & competitor research
Analysed leading social media and AI content tools to identify market standards, best practices, and untapped opportunities.
User journey & flows
Mapped the user journey from sign-up and trial to first AI-generated post, and defined the key touchpoints and interactions.
Information architecture
Structured the product around four core modules: Dashboard, Engage, Creators, and the AI Content Engine.
High-fidelity wireframing
Defined the layout, structure, and functionality of every screen, including onboarding, account connection, and post settings.
UI design & component system
Built a cohesive, scalable interface with reusable components for analytics, scheduling, post history, and audience settings.
Development handover
Delivered 80 screens with specs, assets, and documentation, so the platform could go live in production.
Project colours & typography
The visual system was designed for clarity and consistency, supporting dense commercial data while keeping the interface easy to scan and navigate.
- 1668E6
- FFFFFF
- D7FC8A
- 000000
Key product screens
The first stage focused on simplifying a complex commercial workflow and defining a clear hierarchy between data, AI insights, recommendations, and actions.
UI & elements
Power In uses a comprehensive UI kit built on Material UI, covering buttons, inputs, status indicators, financial components, tables, filters, and navigation elements.
Product showcase
The PowerIn dashboard gives creators a clear picture of their LinkedIn and X growth in one view. It combines real-time engagement metrics, account performance, and target tracking, so users can see what's working and grow their audience faster.
Results
PowerIn is a growth dashboard for creators that brings LinkedIn and X analytics together in one place. Live engagement data, account performance, and goal tracking help users see which content works best and grow their audience faster.
80
Screens
A complete product designed from scratch, from onboarding to analytics.
80h
Delivery
From UX audit to development handover in a tight timeframe.
2
Platforms
X and LinkedIn connected and managed in one workflow.
100%
AI-powered
Post generation and scheduling tailored to each user's tone, keywords, and audience.
