How the workflow audit works
This service is designed for teams that have identified a specific area of their product where users may be struggling, abandoning the process, or converting at a lower rate than expected.
During the audit, our Product Designer will thoroughly analyze one selected workflow, evaluating every step from a user experience perspective. We identify friction points, usability issues, inconsistencies, and opportunities to improve the overall experience.
This audit is a good fit if
Improve your UXYou already know which workflow is causing problems, but you're not sure what's creating friction for users.
Your analytics show a drop in conversion at a specific step, such as onboarding, checkout, registration, or another critical flow.
You're seeing high abandonment rates, low completion rates, or unexpected user drop-offs within a particular workflow.
You've collected user feedback that highlights issues in one part of your product, but you need expert guidance on what should be improved.
Your product is live or in pre-production, and you want to optimize a specific user journey before investing in broader UX improvements.
You want clear, prioritized recommendations to improve the usability and conversion of one critical workflow.
As a resultWhat you get for that one flow
A competitor analysis focused on how similar products approach the same workflow.
A heuristic evaluation of the selected user flow, based on established UX best practices.
A definition of the target user (ICP) for the workflow.
A user empathy map and user journey map for the audited flow.
A detailed step-by-step analysis of the workflow, highlighting usability issues, friction points, and opportunities for improvement at every stage and interface element.
A prioritized list of UX recommendations, ranked by severity, business impact, and implementation priority.
Actionable suggestions for improving conversion, usability, and the overall user experience.
A recommended set of product and UX metrics to track after implementation, so you can measure the impact of the improvements and validate that the redesigned workflow delivers better business results.
Other services
UX Workshop
A two-hour working session with a Product Designer who reviews your product beforehand and arrives with findings ready. Your team sees the main usability issues, asks questions live, and leaves with a prioritized plan.
A team that needs UX answers without committing to a full audit
Deep Product UX Audit
A comprehensive evaluation of your entire product from both a usability and a business perspective. When retention is dropping across the product and no one can point to the root cause, a deep UX audit finds it.
Broad, product-wide retention loss with no clear root cause
Pre-Launch UX Audit
A comprehensive UX review for products that have not yet launched. We find and fix critical usability issues before your first real users ever see them.
An unvalidated, unpolished user experience ahead of launch
F.A.Q.
We focus on digital products with real complexity: fintech, CRM, marketing and SEO tools, MedTech, EdTech, PropTech, and AI-based apps, across both web and mobile. If your product has heavy logic and multi-step flows, it is squarely in our wheelhouse.
Start with the problem, not the deliverable. If a single flow is underperforming, a Workflow UX audit is enough. If retention is dropping across the whole product, a Deep product UX audit finds the root cause. Not sure? Book a call and we will point you to the smallest engagement that solves your problem.
We can, but we rarely recommend it. The analytics stage is where we turn assumptions into evidence, and skipping it means designing in the dark. If you already have solid research, we will review it and move straight to design; if you do not, a short discovery pays for itself.
It depends on how wide the problem is. Choose a Workflow UX audit for one specific journey, a Deep product UX audit when the whole product is losing users with no clear cause, and a Product heuristic evaluation when you need a fast expert read before committing to a larger project.
Timelines depend on scope, but most audits take one to three weeks, and a full product design engagement runs from a few weeks to a couple of months. After a short scoping call we give you a concrete timeline before any work starts.
We use AI to move faster without cutting corners: accelerating research synthesis, exploring more design directions early, and automating the repetitive parts of delivery. Every decision that reaches your product is still made by a senior designer.
Let’s design a product
people understand
Need a stronger UX for your platform? Tell us a little about your product and we will get back to you with a clear next step.