Website Redesign Non-Alcoholic Beverage – Case Study

October 6, 2024
Professional website redesign by Creava Website Redesign Company

We recently launched a refreshed website for a Canadian beverage company, and it’s already making waves. Creava created a sleek, mobile-friendly design that’s both stylish and practical. Better navigation and improved SEO are already helping the brand connect with more people. It’s a big win for their digital presence and future growth.

Website Redesign Background

Our client makes flavored carbonated water that’s bold, fun, and full of personality. But their old website didn’t show any of that. It felt outdated and slow, and people couldn’t easily browse or buy. That disconnect was hurting both sales and brand perception.

They came to us seeking a solution that would bring their online store up to speed. We worked closely with their team to design something clean, fresh, and intuitive.

The site now feels fresh, works flawlessly, and is backing their plans to grow.

Challenges

The plan was clear: turn their painfully slow site into something snappy, intuitive, and true to who they are. We identified the core issues dragging down their beverage website and got to work fixing them.

Our client was pretty clear about what wasn’t working with their beverage site:

  • Vibrancy. The website wasn’t making anyone thirsty, and that’s a problem for a beverage company. It needed color, life, and energy. Plus, the navigation was so confusing that even we got lost trying to find what we needed.
  • E-commerce Functionality. The website needed a seamless store function to allow users to easily purchase beverages directly from the site, aligning with modern beverage website layouts.
  • Cocktail Variations. The company wanted people to do more than just buy. They wanted them to mix, blend, and enjoy. So, we added a full recipe section to bring those drinks to life.
  • Highlight Uniqueness. Every beverage they make has its own character. Some are bold, some are smooth, some are quirky. We had to capture that individuality.
  • Harmonious Design. They wanted vibrant and exciting, but not overwhelming or messy.
  • Content Overload. The website contained a large amount of information that needed better organization, following beverage web design trends for simplicity.
  • Animations. The integration of animations was necessary to improve user interaction without compromising site speed, vital for fast-loading beverage website design.
  • Graphic Redesign. The visual assets, including images and icons, needed an overhaul to align with the new brand direction and beverage brand website overhaul strategies.

 

Our Solution

Our goal was to create a vibrant, user-friendly beverage website that matched the client’s vision. So, our web design solutions for the beverage industry included:

  • Natural Color Palette. Earth tones established the natural credibility, and brighter accents brought the energy. The combination gives you both the trustworthy “this is healthy” feeling and the “this looks fun” excitement.
  • Visual impact. Generic stock photos weren’t going to cut it. We needed visuals that immediately connected to the brand story: stunning landscapes, fresh produce that looks real, drinks that make you want to try them right now.
  • Typography. We chose modern, clean fonts for better readability and organized the content with varying text sizes to make navigation easier.
  • Whitespace. Ample use of whitespace ensured the page remained uncluttered, allowing key elements like product images and messaging to stand out, supporting responsive beverage website design.
  • Call-to-Action Buttons. People couldn’t find where to buy or explore products because the buttons were practically invisible. We fixed that with high-contrast, eye-catching designs that actually convert.
  • Letting their values shine through. Their dedication to sustainability and natural ingredients deserved better than a buried “about us” page. Now that story lives and breathes throughout the entire website.
  • Cocktail Showcase. We built this interactive section where people can explore drink variations and get inspired.
  • Animations. We added animations that feel natural and helpful, keeping everything smooth on mobile while adding just enough personality to make the experience memorable.
  • Graphic Redesign. Random graphics and mismatched colors became a harmonious, vibrant identity that actually represents who they are.

Results

Creava Website Redesign Company successfully launched the updated beverage website for the Canadian market. Here’s what happened: visitors stopped bouncing, started buying, and the site began showing up where it mattered. Their phone started ringing more, emails increased, and their accountant got busy.

Thus, this case and our other projects study demonstrate our expertise in beverage e-commerce website redesign. We deliver custom beverage website redesign solutions that meet client needs and drive measurable results in the beverage industry.

At Creava Website Redesign Company, our work speaks for itself. Every project shows our focus on quality, creativity, and user-first design. We bring our clients’ ideas to life with smart, effective solutions. See how we’re making an impact across industries and how we can help elevate your brand with great design and strategy!