Project Background
A French client approached us with a request for a UX-focused redesign for their PropTech startup, which operates in the Property Technology space. This innovative company provides Real Estate Technology solutions that help low-income families transition from renting to owning their homes. Founded a year and a half ago, the company has been gaining momentum in the French market as a leader in Real Estate Automation.
The platform enables users to navigate stages such as document verification, housing selection, financial planning, and ongoing support. A standout feature of the model is that users rent their chosen home for three years with the option to buy it afterward. The platform is supported by advisors who assist users with financial management and legal guidance.
This Real Estate SaaS platform features an end-user interface, while using HubSpot CRM for admin tasks. Initially developed using a no-code solution, the platform lacked comprehensive UX design, analytics, and digital transformation in real estate features. By the time they reached out to us, the company was ready to scale and needed significant improvements in both logic and design.
Challenges the Client Faced
The client approached us with several challenges to address:
- Redesigning the platform’s user interface (UI) to align with the company’s new branding.
- Architecting a user-friendly User-Centered Design to improve the platform’s overall user journey.
- Conducting in-depth UX research to identify Buyer Personas and optimize the platform’s flow.
- Expanding the platform’s functionality to reduce the number of clicks and make the Real Estate Technology user path shorter, keeping the user on the platform and improving conversion rates.
- Redesigning the landing page and optimizing the quiz to boost conversions.
- Implementing accessibility principles as part of the UX to accommodate 5% of users who are people with disabilities.
- Handling large volumes of legacy information and approval processes while modernizing the UX.
- Adding PropTech Solutions, such as Open Banking features and a financial calculation simulator.
Our Web Design Solution
- Research & Persona Development
We began by conducting extensive UX research, analyzing the client’s customer data to build detailed Buyer Personas. This helped us identify pain points and product needs. We expanded the set of Buyer Personas to target a broader audience, ensuring the platform could scale in the PropTech Solutions market. - User Journey Mapping
We mapped out the User-Centered Design journey, identifying each step, objective, and potential solution to meet users’ needs. This helped define a seamless Real Estate SaaS experience. - Data-Driven Design & Analysis
Utilizing the data provided by the Product Owner, we evaluated conversion rates, conducted marketing research, and performed a competitive analysis. This insight drove our Digital Product Design and informed key improvements in UX. - Design & Wireframing
We developed a complete UI/UX Design overhaul, creating new visual elements and adhering to accessibility standards. Our Prototype and Wireframe Design ensured the platform’s new User Interface was both functional and visually aligned with the evolving brand. - Testing & Iteration
After designing the new Responsive Web Design, we conducted UX testing to ensure the Real Estate Automation platform catered to its varied user base, including individuals with disabilities.
Results
- Successful Redesign and Market Release
The redesigned platform and landing page were launched successfully within months. Our web design services and UI/UX design helped immediately impact the market. - Increased Conversion Rates
The Product Owner reported a significant increase in conversions, especially at the quiz stage, leading to more user registrations on the platform. - Enhanced User Engagement
With the redesigned Real Estate Technology platform, user engagement improved as tasks outside the system were minimized, allowing users to focus solely on the platform’s ecosystem.
This collaboration demonstrates our expertise in Digital Transformation in Real Estate, blending Branding and Identity Design with seamless Real Estate SaaS solutions. Whether it’s Responsive Web Design, User-Centered Design, or PropTech Solutions, we deliver high-impact Web Design Services that drive growth and help clients scale.
Ready to elevate your platform with our expert UI/UX Design and Digital Product Design services? Contact us today!
